Friday, March 12, 2010

Tourism in the making

South Korea is a country with Tourism at the top of their list. Their marketing materials are wonderful and they have a lot to offer...now the only thing left to do is find the people! We've met several people involved in tourism from our interpreter to members of the ministry of tourism to hotel owners to those running tourist sights for the government.
Sparkling Korea is the marketing campaign for this year and highlights the elements of local hospitality, history, culture, and cuisine. From big city shopping and entertainment in Seoul to island hopping and yachting in the South, Korea is on its way to becoming a "must see" destination. In my opinion the islands of Tongyeoung, Geoje, Naemhae, and others are the undiscovered gems. These have the potential to draw in millions of tourists from all over the world. They have even mastered the idea of selling "off the beaten path" experiences such as pottery making, fishing, oyster collecting and pearl cultivation, farming, and jewelry making. These types of activities are becoming more and more popular. Korea is one of the top 10 countries ranked by the United Nations in terms of sustainability and green technology as well.
Below are some pictures depicting the beauty of Korea - keep in mind these were taken during the winter, so imagine how much more breath-taking it would be in the spring and summer!
One suggestion I have - focus on the exotic beaches and not ship-building!















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